Mindseye’s launch had serious issues and became a full crisis when developers began canceling sponsored streams during live broadcasts.
One well-known case was CohhCarnage, who was seconds from launching his sponsored stream when the developers shut it down unexpectedly.
He wasn’t alone either; several streamers reported that their streams were paused or canceled entirely, and in some cases, the developers personally entered their chats to ask them to stop.
Why Was There No Mindseye Review Coverage?
There was no embargo because the game had already gone on sale in some regions, and early physical copies were in the hands of players before launch.
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+ 2Streamers who bought the game with their own money were still told not to play it, which caught a lot of attention industry-wide.
It wasn’t a matter of spoilers or broken NDA; the devs seemed determined to slow down any coverage, even if it meant doing so live on air.
Were Creators Actually Hit With Takedowns?
Yes, reports revealed that full gameplay footage from YouTubers triggered DMCA takedowns.
A German content creator allegedly had their entire channel suspended. Instead of standing firm on their vision, the studio appeared to be scrambling to fix things after people saw the problems.
With all the footage floating around showing buggy physics, minimal AI, absent textures, and stiff animations, it makes sense they’d want to hold off on first impressions.
Did the Publisher Back the CEO’s Claims?
When pressed on the matter, IO Interactive (the game’s publisher) distanced themselves from the claim entirely, saying they didn’t believe such a conspiracy was real.
click to enlarge+ 2The company’s co-CEO, Mark Gerhard, made headlines days earlier by suggesting that negative feedback surrounding the game was part of a paid and coordinated effort to destroy the studio’s image.
He implied that rival developers might be bankrolling the smear campaign, though no evidence was provided. On top of that, several high-ranking employees had exited the company silently before launch.
The aftermath was a PR nightmare. Fans began wondering why a game without review copies, embargoes, or public transparency was blocking streams and deleting YouTube videos. This debacle is on par with past flops like Anthem or The Day Before.
Others pointed to the absurdity of canceling sponsorships while preorders were still locked in on digital storefronts. It came off as a desperate move to delay bad press until more sales happened.
So why did the devs really cancel a sponsored stream mid-live? If the signs show trouble, studios will go as far as sabotaging public feedback, even if it means burning bridges with the very people they paid to promote it.
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